Determining a business owner’s goals is the most important part of a business exit. But determining goals is never as easy as asking, “So, what are your exit goals?” In the fourth episode of BEI’s Why We Plan podcast, Founder John Brown and President Elizabeth Mower discuss the most common problem owners have when pursuing their goals, strategies for accurately determining your clients’ goals, and how you can really get owners to think about what they want from their futures.

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