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Can You Help Owners Meet Their No. 1 Challenge?

March 29, 2024

When business owners want to grow the value of their companies, where do they turn? If they turn to their professional advisors, their financial and insurance advisors are not at the top of their lists.

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Why Exit Planning Advisors Must Take Learning to the Next Level

Why Exit Planning Advisors Must Take Learning to the Next Level

In the fast-paced world of business advisory services, the importance of lifelong learning is invaluable. As an Exit Planning Advisor, your commitment to continuous education is crucial for staying one step ahead in a rapidly evolving industry. From new capabilities with Artificial Intelligence to financial and technological advancements, how can you stay on top of your game and set yourself apart from the competition?  Throughout the course of your professional life, you’ve probably heard the term lifelong learning. Furthermore, it’s likely that the value and importance of education has been drilled into you from a young age and has ultimately led you to where you are today in your role advising business owners. In this blog, we’ll explore why Exit Planning Advisors must continue to grow their knowledge, and how obtaining a license from BEI Exit Planning can transform your advisory practice.  Why are there continued education requirements for professional advisors?  Continuing education requirements exist for a reason. If continuous learning wasn’t beneficial, there wouldn’t be industry standards mandating professional advisors to accumulate varying amounts of continuing education (CE) credits each year. For context, the BEI Certified Exit Planner (CExP) designation requires 30 accrued credit hours over a two-year period.  A recent article by CE Records highlighted that “Advisors who continually engage in advanced education and continuing professional development activities will reap the rewards through increased client trust, more meaningful and personal discussions of financial matters, and compliance with industry regulations.”  Many professional advisors would likely agree that part of their responsibility as an advisor is to maintain accurate and current information as it relates to industry trends, tax regulations, best planning practices and more. Advisory services is an industry with many moving parts, therefore, it makes sense that the landscape is growing and evolving. With such rapid growth and change, it’s not enough to just sign up for a few Exit Planning courses and call it good.  Putting practical knowledge into perspective  While foundational education is important, practical knowledge plays a crucial role in attracting and serving your business owning clients effectively. Consider the process of choosing a hair stylist. Your hair stylist had to complete levels of certification and pass board exams to be licensed to perform those services. However, we typically rely on other factors outside of their foundational education when determining if they will fit our needs.  Do their service offerings align with the latest trends? Is their pricing structure comparable to other options in the market? Do they have a scheduling system in place that makes it easy and seamless for you to book appointments with them? Do they have positive reviews online or have you heard good things from a friend?  All these considerations can be used to prove the point that practical application of a professional’s knowledge is typically deemed more important to a prospect than what their foundational knowledge is, and when and where it came from.  The same can be said when looking at it through the lens of an Exit Planning Advisor. You’ve taken a course, perhaps even invested time and money into earning a certificate or designation. However, how has the creation and execution of your Exit Plans fared for your clients? Have you adapted your fees in a way that makes sense with your target client? Have you had to collaborate with other advisors to determine the direction of a plan or consult them with a specific client problem? With the right system in place; one that is designed to meet your clients where they are; your practical and foundational knowledge become more than just education.   Why Exit Planning Advisors need more than education  At BEI, we firmly believe that it’s not enough to go through a training program or sign up for a few courses on Exit Planning. Having a proven, repeatable process and access to the right tools helps you do more for your clients.  With a BEI License, you get the framework that allows you to better understand your client’s goals and create a solution for them. Whether used for marketing, planning, or both, a BEI License allows for practical knowledge of Exit Planning to be applied and challenged every time you are working with a business owner client.  Embracing education is one thing, but being able to use it in the context of Exit Planning engagements opens doors to higher earning potential, greater job satisfaction, and access to more resources and referrals for your services.  How a BEI License ties it all together BEI’s Exit Planning training is designed to give you the fundamental tools that you will be able to use and apply with one of BEI’s Licenses. Performing Exit Planning services is a learned trade that requires continued, lifelong learning.  Ready to harness the power of education and tools to transform your planning practice?  Contact us today so we can help you determine the best path for your training needs. With BEI product offerings, training is included at discounted rates when a license is purchased to affirm our belief that an Exit Planning License serves as a practical application tool for your training. 

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Recipe for Success Building an Advisor Team

Recipe For Success: Building an Advisor Team

Just like every business is unique, so are the plans owners have for transitioning out of business. Their financial and values-based goals, the desired exit path, and their timeline are all specific to their personal and professional situation.  For these reasons, there is no one advisor that can successfully manage an entire Exit Plan from start to finish on their own. A team of experts is needed to successfully build and execute on the plan to meet the owners’ objectives.  Whether you want to take the lead in designing the Exit Plan and coordinating the team on execution, or you want to focus on performing your area specific tasks, there are opportunities for every type of advisor to make a significant difference in the lives of their clients.  By being in a network of advisors that can be called on when the time is right, you can save time by working with advisors familiar with your process, open up doors to working with new clients, and ultimately differentiate your practice from others that do similar work.  What other advisors are needed for an Exit Plan? While this list is not exhaustive and does not include specialties within a profession, these are the most common advisors included on an advisor involved in Exit Planning.  When developing your network, there are certain characteristics you’ll want to look for when determining if a particular advisor will be effective on an Advisor Team.  When is the Advisor Team involved in the planning process? It would take more than the standard length of a blog post to list out all the possible scenarios in which each advisor type may get involved in an Exit Plan, especially when considering each unique exit path. However, we do want to showcase a few of the more common scenarios. For more on creating a comprehensive Exit Plan, check out this blog post on the BEI Exit Planning Process and working with an advisor team! A financial planner will look at the business owner’s personal goals and lifestyle to determine how much is needed from the transfer of the business to meet that financial need.  Additionally, they can look at the current resources to determine if there is a financial gap between where the owner is today and where they need to be at the exit event. They are looking to answer if there is enough capital and assets, given the chosen exit path, to ensure financial independence from the business. A CPA has a key role when determining the pros and cons of each exit path, specifically with regard to structuring the transfer to minimize taxes upon exit. CPAs are also involved in the valuation of the business for the purpose of buy-sell agreements, cash flow projections, and preparing financial audits for potential buyers. Having someone on your team to help the owner not only get the highest number for their business, but make sure they get to keep the most from that, is valuable to all members involved in the process.   It’s important for an insurance professional to look at the amount of coverage needed to fund lost income if the owner dies prior to their exit from the business. They will also review the estate plan to ensure consistency between the exit objectives and existing resources and make any modifications necessary for business continuity. An insurance professional will also analyze the need for key-person life insurance as part of preserving the business value.  Regardless of if the owner desires to transfer to an insider or sell to a third-party buyer, you’ll need an attorney on the team to draft necessary legal documents. For insider transfers, an attorney can support with purchase agreements, buy-back agreements, incentivizing key employees and designing buy-sell agreements for the new owners. In a third-party sale, you may need several specialized advisors, such as an M&A specialist, investment banker, or business broker.  These advisors will perform pre-sale due diligence to ensure a business is ready to go to market and negotiate the sale of the business. An attorney can also work with the owner on Non-Qualified Deferred Compensation plans to motivate and keep key employees as part of promoting business value.  Key Ingredients to Building an Advisor Team  Start building your team early. The earlier you have advisors in place, the easier it will be to get aligned in what the planning process looks like and each advisor’s role in that process. As you can see just from the few insights provided in this blog, there is a lot to consider for each Exit Plan, and you will need to coordinate the activities of those advisors to ensure the recommendations are designed and executed in a way that allows the owner to leave their business when they want, to the person they choose, and for the money they need. 

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building a business that outlasts the owner

Building a Business that Outlasts the Owner

An unexpected and untimely death is a business challenge that most business owners don’t want to talk about. Even fewer like to plan for this inevitable outcome, especially younger owners who don’t plan to die anytime soon. According to BEI’s 2022 Business Owner Survey, a significant percentage of owners say that the largest obstacle to Exit Planning is that they believe it’s too early and not necessary yet.   While it’s also reported in the survey that a larger number of young owners are considering planning than ever before, it’s unlikely that many are concerned about death or disability. Though it may seem morbid, it is critical for owners to plan for their death well before they’re ready. Failing to do so could majorly disrupt the lives of the people they care about, their businesses, and their legacy.  What Happens Without a Succession Plan? As an Exit Planning Advisor knows, an essential  function of an Exit Plan is to dictate the next steps after the owner dies or becomes disabled. However, it’s often challenging to convince these owners, especially younger owners, that a succession plan must be a high-priority issue.  It’s important to share with your clients the various ways a business can quickly spiral into chaos without a plan in place. Consider a few of the following pitfalls: How to Reduce Risks  While it can be a lofty and challenging task, your job as an Exit Planning Advisor is to make your clients aware of the risks of failing to plan, and encourage them to start a succession plan as early as possible.  Death can come unexpectedly and destroy their life’s work. When the goal of an Exit Plan is to protect that important work, you must help your clients mitigate the risks that an unexpected death can bring by utilizing the following tactics:  The Bottom Line   A business owner’s unexpected death will almost certainly have negative consequences for a company. The prospect of dying without a plan in place can be scary. However, if the business and the owner are able to establish a succession plan and take the necessary actions to prepare, it can cushion the impact. 

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Business Owners Stepping Back to Grow Value

For many small business owners, they run the show. Owners often have too much on their plate to make any real progress. This includes creating a marketing and sales strategy, as well as taking on leadership roles such as President or CEO.  As business advisors, you likely encounter business owners with the belief that success only comes through relentless effort and complete control of their company.  However, the truth is that working harder and longer hours doesn’t always equate to stronger business value. In fact, it can often hinder growth and limit potential to grow value exponentially. Throughout this blog post, we’ll dive into the concept of laying off the gas to grow business value. We’ll also  explore the concept of stepping back to grow value and how delegating tasks can lead to exponential scaling and increased profitability for business owners.  We’ll even draw inspiration from the idea of taking summer trips as a test of how a business can run without its owner’s constant presence. For more on working less to create value, check out this Forbes Article! Transitioning from Startup to Growth Phase: In the early stages of a business, founders typically wear multiple hats and handle every aspect of the operation. This hands-on approach is necessary for a startup, but as the business grows, it can become a burden. As an advisor, working with your client to develop a business growth strategy can significantly contribute to their long term success and competitive advantage     To move past the startup phase, owners must shift their mindset from execution to strategy, vision, and growth. The Art of Delegation: When was the last time your business-owning client took some time off for themselves? Let’s take some time to run through the benefits of delegating tasks to employees. Empowering Employees: Developing Leadership Skills: Identifying Potential Successors: Fostering a Collaborative Environment: Enhancing Employee Morale and Engagement: Building Systems and Replicating Success: As entrepreneurs step back from day-to-day operations, they can focus on building systems, automating processes, and creating an organization that runs independently of their daily contributions.  With well-established systems in place, replicating success becomes easier. Opening new offices, branches, or locations becomes feasible without overwhelming the business. Economies of scale improve margins, and the business owner can refine and build upon their achievements. Where Does Exit Planning Fit In? What does all of this mean for the overall value of the business? When considering business value, especially in the eyes of a third-party value, they want to know they are acquiring a business that does not rely on the current owner for success. Helping your clients ensure they have a next-level management team in place to keep the business running during the transition of ownership is one of the biggest value drivers to a business. At the same time, encouraging your client to take time away will help them with the emotional side of transitioning out of the business they built because they can preview other activities or causes they are passionate about.  The Bottom Line:  Stepping back to grow value is a fundamental concept for business advisors to impart to their clients. By delegating tasks and focusing on strategy and growth, owners can unlock the true potential of their businesses.  Taking inspiration from the idea of taking summer trips as a test of a business’s autonomy, entrepreneurs can embrace delegation, build systems, and achieve exponential scaling. Remember, working less can indeed lead to making more. Are you ready to guide your clients towards success? Start embracing the art of delegation and witness the remarkable transformation it brings to their businesses.

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business owner burnout

Burnout: More Than a Buzzword for Business Owners

Burnout has been one of the biggest buzzwords in recent years. In fact, in 2019 the World Health Organization (WHO)  officially recognized burnout as an official syndrome due to  chronic workplace stress that has not been successfully managed.  As a professional advisor to business owners, it’s important to be able to acknowledge the signs of burnout in your clients, and more importantly, how to work with them to overcome those stressors and stay the course when it comes to planning for one the most important financial events of their lives: the exit of their business. In this blog, we will:  Defining Business Owner Burnout  The WHO characterizes professional burnout by three factors: Looking at burnout through the lens of Exit Planning, burnout can be specifically problematic when working with owners who wear many hats. The mental and economic strain of running a business in a constantly changing and challenging marketplace continues to grow.  A recent Forbes article cited statistics from a new national survey that reported 42% of small business owners have experienced burnout in the past month and 24% reported that they are currently experiencing burnout. The same article indicated that present-day burnout is likely building on top of the mental issues that were created for business owners amidst the Covid pandemic.  As an Exit Planning Advisor, what can you do to ease the exhaustion felt by owners who have been bearing this impact for many years? Is it possible to keep them motivated enough to continue or begin an Exit Planning engagement?  Signs of Burnout in a Business Owner Among all the stress that comes with owning and running a business, burnout develops deeper from the perspective of maintaining a healthy work-life balance.  “While some symptoms of burnout can be apparent to those around you, many are internal, especially for driven entrepreneurs who pride themselves in their work.” (Friedman, 2022).  In the conversations that you are having with business owners, you are in a unique position as the advisor to provide perspective to your clients. If you catch on that your clients are questioning their abilities, changing behaviors, or are totally resistant to planning or conversations about their exit, it may be time for them to take a step back and consider the signs and symptoms of burnout.  A Hubspot article discussing recovery from professional burnout lists the following signs to look out for:  When it comes to noticing these signs in an Exit Planning client, the consequences could be critical if it means that the owner would procrastinate or put off working on their Exit Plan. Since burnout is specifically caused by some or many job-related factors, there are a few encouraging ways to help your clients overcome these stressors.  Overcoming Work-Related Stressors As businesses grow, they usually become more complex. Many business owners one day realize that they simply cannot do everything all by themselves, nor should they try to. One of the top tips that Exit Planning Advisors should try in order to address burnout is shifting the focus to delegating tasks and developing next-level managers.  Next-level managers are those who have the skills and experience to take the business to the next level, and ultimately take over when the owner is ready to exit. By helping your clients recruit and implement management systems, it takes away some of their job-related stressors while also setting the business up for a successful future.  When next-level managers are brought in as part of the Exit Planning Process, the business begins to rely less on the business owner and without this reliance, there are more opportunities for your client to exit their business on their terms. Even if your client has no intention of leaving any time soon, installing next-level management improves business value and gives them the freedom to focus on the most impactful business needs.  As a business evolves, your client’s goals, skills and passions will transform too.  Regardless of the reasons or details, circumstances with the business can change. When the owner’s plans don’t change with reality, it can inevitably bring out burnout in your client, and lead to frustration for the advisor. It’s important to form habits of frequent evaluation and restructuring when it comes to matching goals with the strategies to get there.  One of the biggest benefits to an owner working with an Exit Planning Advisor is that planning strategies are designed to shift as the owner’s goals change.  When an Exit Plan is designed to evolve with the owner, there is more potential to pivot and reignite the fire in your clients.  When it comes to overcoming burnout, much of it has to be decided and acted upon by the business owner themselves. However, Exit Planning Advisors are often faced with pushback and resistance from owners hesitant to move forward in Exit Planning. These same roadblocks can and will appear when owners are faced with burnout.  Therefore, encouraging your owner clients to take part in positive recovery methods, even while still working, could help them in the long run. A few ideas to suggest to your owner clients could include:  Consequences of Burnout  Burnout can be costly if not acknowledged or managed properly. For business owners, burnout can have consequences that resonate with a lack of planning for the business exit.  That said, many of the consequences of burnout and poor management of the stressors referenced above can have an immense negative impact on the business in one or more of the following ways:  The Bottom Line  One of the most difficult parts of addressing burnout is beginning the process before it hits. While it is possible to address burnout even in the midst of it – prevention and planning before getting too burnt out brings on a more favorable result.  Fortunately, an inherent benefit of planning for a successful future is that these plans are designed to address many of the causes of burnout. From installing a next-level management team to ensuring the plans align with your client’s evolving goals, planning for a successful future with the help of

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