When selling one’s business, there are a few things to keep in mind. Whether your client is deciding to make an inside transfer or sell to a third party, it is important to keep in mind tax consequences. In this episode of Why We Plan, John Brown, Founder of BEI and Elizabeth Mower, President of BEI discuss the importance of growing business value and cash flow of your business. John and Elizabeth discuss the importance of having emotional and data-driven conversations with your business owner clients sooner rather than later.